Speed is the second most thing which counts to the best user experience. Most of the user don’t have time and if your website is not responsive enough then they will leave immediately.
Follow some of the tricks to pretend that your website is fast:
- Don’t load all the components at same time. Only load the one that are most important. Don’t show too many loading icons.
- Show a skeleton of the website’s elements to communicate the layout when it is loading.